As a technology reviewer, my greatest pleasure is evaluating the best the tech world has to offer. Okay, so that covers enterprise, now let’s talk aspirational, a market that’s near and dear to my heart. And this where HP is hoping the Dragonfly Pro Chromebook will fit in.Īnshel Sag, Principal Analyst, Smartphones, Wireless, PC, 5G & XR at Moor Insights and Strategy states “I think they are the most powerful inside of enterprises that rely heavily on Google Workspaces for productivity because then Chromebooks work perfectly with their workflow, and an enterprise-grade device with great battery life and performance is a good fit.” As increasing numbers of businesses adopt Google Workspaces instead of Microsoft 365, this is a prime opportunity for OEMs. If that’s the case, how are we getting to $1,000 Chromebooks? You have two factors to consider, enterprise and aspirational buyers.Īs Chromebook manufacturers look to broaden their consumer base, they have their eyes squarely set on the enterprise market with their millions of IT departments. But according to global market intelligence firm, IDC’s data, the market is experiencing serious shrinkage to the tune of 48%.
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